The high concept: The Apocalypse has kicked off and you have to save yourself and your family as you travel across the US. It was a theme common to many disaster movies but most closely realised in the remake of 'The War Of The Worlds. The strap-line was going to be "What would You Do" and that sums up the thinking.
With FPS and action adventure elements combined with Lionhead's skill at building simulated worlds this would have been a classic. However M'Soft had some exciting new hardware (Project Natal aka Kinect) on the horizon and we seemed to be a good bet to take it on. Sorry to see this one go but exciting times ahead...