Dictating Art In the wild

Dictating Art In the wild
Horsing around on the set of fable the Journey

Sunday, 1 January 2006

Project X. aka Dimitri, Eden Falls, Rockwell...

This was a bit of a marathon Blue sky project that soaked up a number of years for me.

The high concept was good. Essentially you played the role of a teenager boy growing up in a small town, making friends in the schoolyard, sneaking out, forming relationships, dealing with life, having adventures etc.

Despite it never being realesed I thoroughly enjoyed working on this project. It was my first truly challenging role as Art Director on a 'next gen' title and I had the joy of working with some fantastic artists; Kareem Ettouney, Christian Bravery, Mark Healey, David Le Merrer, Andrew Lindsay, Andy Bass to name a few but there were many others. Stylistically it was very promising. At the time I was very keen on the paintings of Norman rockwell and Edward Hopper so I pushed heavily for this to be set in 1950's USA. The prospect of 50s Americana with all the associated music and nostalgia is still very attractive.

The seed of the concept was definitely intriguing but the direction was muddy at best so it never found its feet despite multiple team reshuffles. Rune Vendler probably came the closest to pulling it off but the company was going through some upheaval so it was parked in favour of something more 'commercially' viable. The fundamental idea behind it was somewhat resurrected in Milo and Kate some years later, but that's another story.