The high concept: The Apocalypse has kicked off and you have to save yourself and your family as you travel across the US. It was a theme common to many disaster movies but most closely realised in the remake of 'The War Of The Worlds. The strap-line was going to be "What would You Do" and that sums up the thinking.
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With FPS and action adventure elements combined with Lionhead's skill at building simulated worlds this would have been a classic. However M'Soft had some exciting new hardware (Project Natal aka Kinect) on the horizon and we seemed to be a good bet to take it on. Sorry to see this one go but exciting times ahead...